An AI workforce for South East Asian SMEs
An AI workforce
for your back-office.
Twelve AI specialists. One coordinated team. Speaks the languages your customers actually use.
Month-to-month · No setup fee · Cancel any time
Will AI replace my staff?
No. ONSET handles the 2am messages
your team shouldn't be answering anyway.
The work that was already burning your team out — the 11pm WhatsApps, the chase-emails for overdue invoices, the same FAQ answered for the hundredth time — is what ONSET takes. The strategic work stays human.
Your team stays.
Your receptionist still handles the warm walk-ins. ONSET handles the 11pm pings she shouldn't be touching anyway. Augmentation, not replacement.
You see everything.
Every action logged. Every outbound passes through a 30-second cancel window on Telegram. One tap kills it. No black box.
You can fire ONSET tomorrow.
Month-to-month billing. Export everything. No lock-in, no termination fee, no data hostage. If we don't earn our keep, you leave.
Try it now · No signup
Don't take our word for it. Talk to the AI Receptionist.
This is the live Module A workflow — the same one that handles real customer WhatsApp 24/7. Type in any language. Five messages per session.
ONSET Receptionist · Module A
Online · Speaks BM, English, Mandarin, Manglish
Talk to the AI Receptionist
Quick check first — leave your name and email so we can follow up if you have real questions. Then 5 free messages with the live Module A workflow.
How ONSET operates
Three operating principles
ONSET advises
Reads, researches, drafts. Recommends a course of action. You see the reasoning behind every move.
Humans decide
Every outbound, financial or public action passes through a 30-second cancel window before it ships.
Machines execute
Only what you approved. Every action logged, audited and replayable end-to-end.
Meet the team
Twelve specialists. One coordinated team.
Each one is a standalone AI agent. Hire the ones you need. They talk to each other automatically through the Chief of Staff.
The hub
Chief of Staff
Goal-directed coordinator. Give it "onboard client X" — it plans, delegates to each agent as a tool, self-corrects, and reports back when finished.
Receptionist
Answers WhatsApp 24/7 in Bahasa Malaysia, English, Mandarin and Manglish. Books appointments, qualifies leads, escalates to a human when stakes are high.
Sales Strategist
Sales orchestrator. Takes a one-line brief, researches the prospect, assembles the bundle, enforces margin discipline, drafts the proposal — and waits for your approval.
AEO Analyst
Answer Engine Optimisation audit. Scores how your brand appears in ChatGPT, Perplexity and Google AI Overviews — then prescribes the exact fixes to climb.
Content Creator
30-day content calendar on demand. Blog posts, LinkedIn, email sequences — one-sentence brief in, full copy out in your brand voice and your customer's language.
Governance Advisor
ISO 42001 + PDPA readiness sprint. Generates audit-ready AI governance documentation, tracks suppression lists, and prepares your policy for any regulator walkthrough.
Compliance Officer
LHDN MyInvois ASP. Submits, validates and syncs e-Invoices with UIN and QR. Seven-year archive. Ready for Phase 4 enforcement on 1 January 2027.
Accounts Receivable
Collections agent. Escalates overdue invoices across WhatsApp, email and voice. Hard human gate before any 61-day-plus legal action.
Voice Receptionist
Inbound and outbound voice agent fluent in Mandarin, Manglish, Bahasa Malaysia and English. RM 499 / month for 200 minutes.
Social Media Manager
Plans, drafts and schedules social content across Facebook, Instagram, LinkedIn and TikTok. Tone-matched per platform. Every post queued for your approval before it goes live.
Intelligence Analyst
Weekly competitive brief. Monitors competitor websites, pricing and social moves. Delivered every Monday so you know who shifted before your next prospect call.
Business Development
Outbound prospecting agent. Researches accounts, qualifies fit, sequences across channels. PDPA-compliant with a built-in 21-day warmup before any send.
The Chief of Staff coordinates the team. Hire any one specialist on its own — or hire the roster and let them hand work to each other automatically.
A typical Tuesday
What does a day with ONSET look like?
Follow a 12-person business through a normal Tuesday. Every action below is real workflow output, not a mockup.
- 9:14am
Module A handles the morning rush
11 WhatsApp enquiries in BM, English and Mandarin. 3 qualify as warm leads.
- 10:02am
Module U auto-enriches the warm leads
Drafts personalised outreach for each. Queues for your review before any send.
- 11:30am
Module V handles an inbound call
Books a viewing in Mandarin, syncs to your calendar, confirms the SMS.
- 2:00pm
Module W collects an overdue invoice
Texts Mr Lim about his 31-day-overdue invoice. He pays in 4 minutes. Module A sends a thank-you.
- 4:45pm
Module N drafts a proposal
For the top warm lead from the morning. Pricing checked, ROI modelled. Awaiting your approval.
- 6:00pm
SENTINEL audits the day
5% of replies sampled. Quality score 8.4 / 10. PULSE flags one client at churn risk for tomorrow.
- 11:30pm
Council researches overnight
Still working on the Singapore expansion brief you sent at lunch. Report waiting in your inbox at 7am.
Is my data safe?
Nothing irreversible ships without you.
Every outbound message, payment, public post or destructive operation pauses for 30 seconds on Telegram. Tap once to cancel. Do nothing and it ships. Every action is logged. Every action is replayable.
- 30-second Telegram cancel window before any send
- Tenant-isolated database with row-level security on every table
- PDPA 2010 § 43 suppression — opt-outs honoured within 14 days
- Full audit trail. Hash-chained for tamper evidence.
ONSET · Approval needed
Telegram · 3:47 pm
Sending a 31-day-overdue reminder to Mr Lim Wei Hao (RM 4,250). Tone: friendly first reminder.
Draft message
Hi Mr Lim, just a friendly reminder that invoice #INV-2026-0114 (RM 4,250) was due on 12 April. Could you let me know when we should expect payment? Happy to help if there's anything blocking it on your side. — ReginaldAuto-ships in 28s if no action
Built for South East Asia
Most AI tools speak English. We speak how your business actually runs.
Built for the WhatsApp economy of South East Asia. Lindy and Relevance cost USD and don't know what a SSM number is. ONSET does.
Language
Bahasa Malaysia, English, Mandarin, Tamil, Bahasa Indonesia, Manglish, Singlish. Native, never translated. Your customer's first language is your AI's first language.
Culture
Knows Hari Raya, Jumu'ah, Chinese New Year, Deepavali. Won't send a sales WhatsApp during fasting hours. Knows the difference between Datuk, Tan Sri and Encik.
Money
RM and SGD pricing. Local payment rails — Stripe, Billplz, DuitNow, PayNow, GrabPay, FPX. No USD invoices, no surprise FX.
Malaysian businesses also get LHDN MyInvois ASP-listed e-Invoice submission, validation and 7-year archive. Ready for Phase 4 enforcement on 1 January 2027.
How ONSET compares
How does ONSET compare to your alternatives?
Compare against US AI agent platforms, a remote VA, a freelancer, or hiring full-time. Tap any competitor pill to swap the comparison column.
Capability
ONSET
AI workforce
Lindy / Relevance
US AI agent platforms
Mandarin / BM / Manglish — native
Yes, natively
Translated through English
WhatsApp-first workflow
Built around it
Email + Slack only
Local payment rails (Billplz, DuitNow, GrabPay)
Yes
No
LHDN MyInvois (MY e-invoice)
ASP-listed
No
Cost (starting)
RM 149 / mo
USD 49 / mo (≈ RM 230)
24/7 coverage with zero handoff
Yes
Yes (English only)
Audit trail + approval gate
Every action logged
Partial
Onboarding time
48 hours
Days to weeks
Scale up overnight
Add a module instantly
Yes
Switch competitor with the pills above. ONSET advantages highlighted in amber.
See deep-dive comparisons: vs Lindy · vs Relevance · vs raw n8n
Pricing
How much does ONSET cost?
RM-denominated. Month-to-month. No setup fees, no minimum term, no termination penalty.
Starter
e-Invoice from RM 149 · Receptionist from RM 299 · Voice from RM 499 · Collections from RM 599. Hire one or many.
See details
Most popularBundle
Three coordinated AI Employees + Chief of Staff orchestration. Most popular.
See bundle details
Scale
Twelve AI Employees, on-prem option, named Customer Success contact, SLAs.
See details
Who built ONSET?
By Reginald Chan.
Founder of ONSET. Multi-time founder before that — including the SME whose 11pm WhatsApp inbox was the original problem this product solves.
Compliance and certifications
Compliance & certifications
Hire your first AI Employee this week.
Start with one AI Employee from RM 149 / month. Scale into a coordinated team as you grow.
Or send a brief to +60 19-665 1188 on WhatsApp — Reginald replies within one business hour.